Why does it feel tacky?
On application, the product may feel slightly tacky. After a few minutes, the product will sink in and feel weightless.

Is ILIA's True Skin Serum Foundation vegan?

What kind of coverage does the foundation provide?
Light coverage that can build to a medium. We recommend keeping the coverage light for weightless wear.

What are the benefits of ILIA's True Skin Serum Foundation?
It creates a more natural look with a finish that truly mimics the way your skin looks and feels. Our foundation is powered by active skincare ingredients like Mastic, plant-based Squalane, Aloe Leaf, Rosehip, Jojoba and Marula Oils that improve your skin over time.

Can you use a makeup sponge with it?
Yes. Although most of our customers love applying this product with their finger tips, some do prefer to use a dry or damp beauty sponge or foundation brush.

Is Silicone used in ILIA's True Skin Serum Foundation?
The Serum Foundation is one of the few products that contain two types of silicone: Dimethicone and Capryl Methicone. Both of these silicones have been clinically tested in the formula and found to be non-comedogenic. Their larger molecule size sits on top of the skin without irritation. Their purpose helps improve application and wear time.