Directions

ILIA's Limitless Lash Mascara formula builds to create extreme length and natural volume in a classic black finish. One coat of mascara lifts and extends lashes with a natural effect, while additional coats build to create a more dramatic appearance.

1. Start by using an eyelash curler to give lashes an extra lift before applying mascara.
2. Use the shorter bristles on the dual-sided brush to build volume by coating lashes from root to tip. 
3. Use the longer comb-like side to separate and define lashes as you lift and lengthen.
4. For a more dramatic look, apply an extra-light coat to the ends after separating.  
5. At the end of the day, simply remove the mascara with warm water or a light cleanser.