Ilia Beauty was created by Sasha Plavsic, a branding & marketing professional for fashion labels in London, New York and California. Sasha returned to Vancouver where her passion for organic living and holistic health left her realising that organic make up was in need of 're-branding': contemporary colours, better packaging and performance. With this in mind, she became committed to producing safe beauty products that women can love for their look, & trust for their quality.